Bob Ross Inc. Pioneers Immersive Art Experiences for New Generation Debuts July 24-26

CHANTILLY, Va., July 29, 2025 /PRNewswire/ -- One of the most exciting shifts in brand evolution takes place as Bob Ross enters the interactive gaming world.  The artist whose calming presence and inspiring creativity taught millions to paint through his instructional television series, The Joy of Painting, is set to captivate a new generation with a video game built in Unreal Editor for Fortnite. This innovative venture allows fans to engage with Bob's world in a fresh, immersive way, bringing his love for artistic expression into a virtual, interactive gaming space.

In a fusion of gaming and art, Bob Ross also brings his signature charm to Fortnite with a brand-new emote that lets players paint the world with happy little strokes. The emote invites fans to channel their inner artist and celebrate the joy of painting—Bob Ross style. It's a tribute to creativity, calm, and the timeless positivity that made Bob a cultural icon, broadening the game's appeal to art lovers and fostering a sense of community and inspiration among players.

The experience harnesses Bob Ross's timeless appeal and UEFN's innovative tools to forge authentic connections with both longtime fans of the public television icon and digitally native audiences, transforming how legendary figures engage with new generations through immersive, meaningful entertainment that goes far beyond traditional media boundaries.

In Bob Ross Tycoon, you will become an aspiring artist under the tutelage of Bob Ross, where you will build and manage your own art studio nestled in the majestic mountain landscapes he cherished.  You will create beautiful paintings while growing your creative businesses, expanding your craft one happy tree at a time.

As players progress, they expand their artistry by planting trees, crafting color palettes, and growing art ventures through tons of quests.  True to Bob Ross's style, the game features calming and inspirational elements that encourage creativity and the joy of painting.

"Bob was all about making art accessible to everyone", said Joan Kowalski, President of Bob Ross Inc. "We're thrilled his beloved teaching style has reached this interactive format, and now an entirely new audience can become active participants in his story and love of creativity."  

Bob Ross Tycoon ensures that players don't just play a game – they step into Bob Ross's world of infectious inspiration and joyful discovery.  By combining his signature approach with engaging gameplay mechanics, the experience stays true to his philosophy that 'there are no mistakes, only happy accidents'.  Players will find themselves not just building virtual art empires, but genuinely learning about artistic patience, creative problem-solving, and the satisfaction that comes from nurturing something beautiful from the ground up – lessons that extend far beyond the game itself.

Bob Ross Tycoon is available as a free-to-play experience within Fortnite and can be downloaded on PC, consoles, Android, and iOS devices.

To play Bob Ross Tycoon, search "Bob Ross Tycoon" in Fortnite or use Island code: 5384-6885-8924.

Official Bob Ross Game Code: 5384-6885-8924
Deep Link: play.fn.gg/island/5384-6885-8924

For more information, visit www.fortnite.com or www.fortnite.com/mobile for mobile access.

Assets: Streaming Trailer * Marketing Assets

Media Contact:
Robin Insley Associates
398732@email4pr.com/917-689-2985

This promotion is not sponsored, endorsed, or administered by Epic Games, Inc.

About Bob Ross: Bob Ross, beloved American painter, and instructor who popularized the Bob Ross Wet-on-Wet Technique^®, introduced painting to millions of people all over the country through his instructional television show, The Joy of Painting. Born and raised in Florida, Ross dropped out of high school and worked as a carpenter for his father. At 18 Ross enlisted in the United States Air Force, during which time he saw the mountains that would eventually become recurring images in his work. He developed his quick painting techniques during U.S.O. art classes and work breaks and sold his paintings to tourists to supplement his Air Force income. After learning the wet-on-wet technique from German painter William Alexander, Bob Ross went on to launch his own company and in 1983, premiered The Joy of Painting on public television. The show continues to air uninterrupted from that very first episode and Ross remains as famous as ever for his gentle and humorous demeanor.

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SOURCE Bob Ross Inc