Strategic integration expands Edible's e-commerce reach with premium third-party gifts, delivering emotional impact beyond its store footprint

ATLANTA, July 29, 2025 /PRNewswire/ -- Edible Arrangements^®, an innovative e-commerce retail hub and modern gifting destination under the Edible Brands^® portfolio, is expanding its national reach with the launch of a new premium gifting marketplace on Edible.com. Edible has launched a first-of-its-kind integration with Goody, a tech-forward gifting platform. Powered by Goody's Commerce API and its deep catalog of premium brands, this new experience features a thoughtfully curated selection of non-perishable, third-party gifts designed to complement Edible's iconic indulgences.

In addition to Edible's signature same-day gifting options, customers can now choose from a curated assortment of food-adjacent items that pair seamlessly with Edible's core offerings. The innovative e-commerce integration brings brands like Carbone, Ghia, Homesick Candles and more to Edible's online marketplace. Each gift includes a personalized digital card delivered instantly, so the recipient immediately feels the impact, even before the item arrives.

"Our new marketplace expands our offering, especially among customers in places without Edible storefronts," said Somia Farid Silber, CEO of Edible^®. "By further expanding into non-perishables and modern fulfillment models, we're removing the limitations of geography and inventory, while staying true to the emotional impact that defines our brand."

Beyond increased accessibility, the new marketplace experience offers Edible a nimble way to explore consumer trends and identify new product opportunities. By launching third-party fulfillment, Edible can move faster and meet customer demand more effectively, without adding complexity to local operations.

"We see this as a natural collision of purpose and capability," said Katy Carrigan, CEO at Goody. "Edible has built trust with millions of households, and Goody has built a curated gift catalog and the backend to integrate into their marketplace at scale. Together, we're creating a more seamless and personal way to send something thoughtful."

The launch underscores Edible's broader pivot toward digital convenience and national reach, as the company evolves into an everyday, all-occasion brand powered by cultural relevance and tech-forward retail strategy. This exclusive collaboration marks Goody's first move into direct-to-consumer retail following its success in the corporate space.

For more information or to explore the new assortment, visit https://www.ediblearrangements.com/more-ways-to-gift.

About Edible Brands
Atlanta-based Edible Brands^® acquires, develops and manages a world-class portfolio of consumer brands renowned in the hospitality and foodservice sectors. Edible Brands has skillfully integrated an innovative e-commerce platform with a robust network of locally owned stores worldwide to meet consumers where they are. Edible Brands' growing portfolio includes Edible Arrangements^®, edible.com^®, edibles.com^® and Rōti^® Modern Mediterranean. For more information, visit ediblebrands.com.

About Goody
Goody is a modern gifting platform that makes sending personal or corporate gifts as easy as sending a text. With a curated catalog of 450+ brands, Goody is trusted by over 15,000 businesses—including 64% of the Fortune 100. Its powerful Commerce API enables third-party marketplaces to seamlessly integrate thousands of premium products into their own storefronts at scale. Learn more at ongoody.com.

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SOURCE Edible Brands